As more Facebook users check their News Feed from their phone, the mobile app install advertisement is becoming the hottest trend for developers. But it takes more than just a screenshot of the app to get a user to download it.
Leah Na’aman, the marketing manager for SocialClicks, talked at the
The one fail-proof tip? Blue hair.
Well, the blue hair won’t work for everyone, but Na’aman said that game developers can tint their main characters’ hair in the mobile app install ad as a fallback when everything else fails.
Na’aman pointed out that there are plenty of opportunities on Facebook for game and non-game app developers. 20 percent of Facebook users play games every day, and the company is experiencing a 25 percent increase in monthly paying users. More than half of Facebook users are on mobile now, and 3,800 developers used mobile app install ads in the first quarter of the year to drive 25 million downloads. She noted that 25 percent of mobile display ads are on Facebook, and that mobile app install ads yield click-through rates around 2 to 3 percent.
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