Jun 16, 2013

How to get attention through Facebook’s mobile ads — blue hair?
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As more Facebook users check their News Feed from their phone, the mobile app install advertisement is becoming the hottest trend for developers. But it takes more than just a screenshot of the app to get a user to download it.

Leah Na’aman, the marketing manager for SocialClicks, talked at the

Inside Social Apps conference recently in San Francisco to share some best practices for really reaching customers and potential app users through the News Feed.

The one fail-proof tip? Blue hair.

Well, the blue hair won’t work for everyone, but Na’aman said that game developers can tint their main characters’ hair in the mobile app install ad as a fallback when everything else fails.

Na’aman pointed out that there are plenty of opportunities on Facebook for game and non-game app developers. 20 percent of Facebook users play games every day, and the company is experiencing a 25 percent increase in monthly paying users. More than half of Facebook users are on mobile now, and 3,800 developers used mobile app install ads in the first quarter of the year to drive 25 million downloads. She noted that 25 percent of mobile display ads are on Facebook, and that mobile app install ads yield click-through rates around 2 to 3 percent.

via How to get attention through Facebook’s mobile ads — blue hair?.

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Michelle Church

I am a marketing support specialist that provides support to other entrepreneurs that are looking for implementation, follow up, and creative support of their marketing strategies.I specialize in blog and email marketing support.I provide advice and suggestions on utilizing available resources to improve their marketing efforts.I watch trends and learn how best to utilize those resources for my clients and together we make magic happen!
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Michelle Church

I am a marketing support specialist that provides support to other entrepreneurs that are looking for implementation, follow up, and creative support of their marketing strategies. I specialize in blog and email marketing support. I provide advice and suggestions on utilizing available resources to improve their marketing efforts. I watch trends and learn how best to utilize those resources for my clients and together we make magic happen!

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