Give To Get – Still Very Much In Effect

0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email -- Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×

Content-will-set-you-free

One of the “hardest to get” principals in social business is the idea that you have to give to get.

“If I give away my ideas, what is there left to sell?”

The idea that sharing our best ideas and even our best practices can gain business is still a foreign concept to many just embarking on content marketing and social business paths.

It all comes down to the relationship. ROR (Return on Relationship) must be factored in alongside ROI (Return on Investment). True ROR is attained/gained when you’ve shared enough great content and ideas to become a trusted resource, a go-to guy or gal in a specific niche.

The social web is an incredible gift to businesses everywhere. For the first time in history, we can create relationships and build trust with people far and wide … through our voice, our views, our expertise. But the only way to do that is by unlocking and unleashing our content.

Only when a business accepts that sharing will enhance cachet, will that business start to understand that some of those phone calls and emails for more information about a product or service have come from sharing expertise, rather than selling product.

MORE: If I give away my content, don’t I give away my business?.

0

Google+7Facebook0Twitter0LinkedIn0Pinterest0buffer

Content Curator Mallie Hart

A social media and graphic design enthusiast, she refuses to call herself an expert, Mallie Hart has worked with companies large and small, helping them create social media campaigns from the ground up. Not much makes Mallie happier than sitting down at the computer, cup of coffee – light and sweet – in hand, with multiple windows displaying Facebook pages, Twitter accounts, WordPress dashboards, analytics and tracking pages and more.

Fresh Curations

10350523_782374325155128_2646974240357110157_n

Going Above and Beyond for Your Customers

Proving good customer service should be the core foundation of any business, large or small. No matter what kind of service you provide, your customers are the backbone of … [Read More...]

10350523_782374325155128_2646974240357110157_n

In the Age of Big Data, Integration is the Key to Business Applications

These days, nearly any business that you can think of will conduct its day to day business using a variety of software and systems. Global powerhouses will have literally … [Read More...]

More curations from this category:

Car Rentals for $15 per day
0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email -- Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×