It never fails.
Whenever I go out in the world and talk to marketers about social media, at least one will wave a dismissive hand and say “Yeah, we tried that, and it didn’t work at all.”
I heard it so often that I started getting nosy and looking at what these folks were actually doing on Facebook, Twitter, and other social networks. Turns out that they could have totally rocked the socialverse had they not made certain critical mistakes.
I kept seeing the same mistakes over and over and over again … so I put them into a book: Free Ebook: Top 10 Reasons Why Your Social Media Sucks.