Serious inbound marketers are known for their near superhuman abilities to generate leads. But these supermen and women aren’t from another planet, and they don’t have a secret identity. Instead, they utilize modern marketing tools, dig through data and adjust their tactics on a regular basis.
So how can you, too, be an inbound marketing man (or woman) of steel? Well, here are five things that make a super inbound marketer:
More Powerful Than A Marketing Automation Practitioner
To quote HubSpot CEO Brian Halligan, “The very last thing 99 percent of companies out there should be doing is automating their approach to marketing.” Super inbound marketers know any automation is something you do once you’ve laid a foundation for modern marketing success. Are you taking advantage of social channels and advertising? Is your website designed to capture leads? Do you have buyer personas and content created to capture those targeted buyers? Are your offline marketing activities integrated with your online ones? If the answer to any of these questions is “no,” then diving into automation can be marketing kryptonite.
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