I might be just a wee bit biased on this one. Could be my formative years and continuing passion as a graphic artist.
Content absolutely is king. Let’s not forget, folks … graphics are GREAT content.
Great images, sharp colors, well chosen fonts – they all add to visual appeal. We all have a bit of love for WYSIWYG. If we see something that attracts our attention we are more likely to dig a little deeper, take the time to read, make the effort to connect and engage.
Think you’re missing out on some traffic? Looking for a means to enhance your reach, appeal and online clout? Think about adding more and/or better graphics.
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