According to a recent study of the top 25 brands on Twitter, the most engaged brand is Notebook of Love (@Notebook). They share inspirational quotes and lovey thoughts with 4.5 million followers and their followers love them – to the tune of 40% more engagement than any of the other 24 brands.
What is Notebook of Love’s secret for engagement…and success? They suggest content is what’s at the “heart” of it all; the essence of their first tip explains the importance of content. For the other two tips, you will want to read the rest of the article. Trust me, the tips aren’t really a secret, and they are rather easy and doable. This is a great article to read for any brand wanting to engage on Twitter or other social platforms.
What’s the most engaged brand on Twitter? If you’re like me, you might guess @Starbucks, or @NYTimes, or @Nike, or @NFL. After all, they’re all well known brands with at least one million followers, and they all have huge advertising budgets. But none of these are the most engaged.
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