With the ever revolving world of online marketing, more and more entrepreneurs are targeting internet savvy customers through social media marketing. This includes Facebook, Twitter, YouTube, Pinterest and others.
Pinterest has slowly emerged as a leading online resource promoting online business.
While this platform caters to visually driven products, it can work for almost any industry willing to creatively repurpose existing content in an eye-catching way.
Recent research shows that Pinterest is a very powerful resource for sales referrals as Pinterest shoppers spend considerably more per checkout than orders originating from Facebook and Twitter. ($140-$180 per order compared to $80 and $60)
Start marketing your business with these 10 Pinterest do’s that’ll make you a better marketer!
10 Pinterest Do’s
Research your target audience and the content they are most interested in pinning. Take the time to identify what images and products speak to them and then share it on well-organized, keyword-rich boards.
A little time spent strategically incorporating Pinterest into your marketing strategy will create synergy with your personal brand and other online collateral. It will also encourage pinning and inspire your audience to take further action.
Create boards that offer a detailed description, explain pricing, availability and location of the product. Do not make your potential clients hunt and peck for information. This causes frustration and frustration can lead to a lost sales opportunity.
Since I love pinning (and wearing) pretty little things and love my pups including my rescue, this jewelry pin speaks to me in its description, design and the spirit in which the company gives.
Read the rest of this post here: 10 Pinterest Do’s That’ll Make You a Better Marketer.
Rebekah believes that social media has transformative powers when it is used correctly and integrated in to a strategic marketing plan.
Rebekah manages social media on a daily basis and is eager to help you STOP those time sucking activities and maximize, prioritize and monetize your online efforts!
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