Just as Microsoft cross-leveraged Windows and Office, and then Internet Explorer, Google is cross-leveraging search, Gmail, Maps, Android and everything else, tying them together with Plus.
The objective is to index not just the web but the users – to drive better understanding of the data by knowing how and where people use it. This is the point of Google Plus – it’s not a social network, but a unified Google identity to tie all of your search and indeed internet use together in a Google database just like Pagerank.
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