Here’s why we decided to stop wasting our time on Facebook
I have an MBA but not an MFA (Master of Facebook Administration). The platform is just too damn complex at this point. Between 3rd party apps getting penalized, trying to understand Edgerank, keeping up with Facebook’s newest advertising opportunity, and the undeniable frustration of reaching a small fraction of your audience, it’s time to stop the nonsense. Furthermore, we all know why we’re on Facebook, to connect with friends…PERIOD.
On Twitter, we post and move on about our day, there’s no complexity to it. If someone wants to @mention or @reply us, we get notified and keep moving. On Twitter, we either get seen or we don’t and it’s due entirely to whether or not we’ve captured our audience’s attention and whether they happen to be on at the time we post. There’s no algorithm to find out, there’s no best practices around posting irrelevant content to improve the chances of showing up in a newsfeed…none of it. Same holds true for Google+, Tumblr and virtually every other platform without Edgerank.
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Leave a comment below! Do you think Facebook is a waste of time?
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