This article shows some of the most recent data and statistics on how B2Bs are utilizing social media and content marketing. The author, Pam Dyer, provides the data in chart and graph form. Dyer also suggests that when a business puts content online – in the form of social media posts and website/blog content – it needs to think like a publisher. Having a clear-cut strategy for digital content is key to engaging potential consumers and driving their conversion. ~ Jenn
B2B marketers are distributing their content on social networks more than ever before. A recent study conducted by the Content Marketing Institute and Marketing Profs confirms that content marketing remains a top priority for B2B marketers, with the vast majority leveraging the practice as part of their marketing strategy. But many are uncertain about how to successfully employ the many tactics available to them.
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