B2B Content Marketing Needs Social Media [Report]

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Content Lifecycle / Document Lifecycle

Content Lifecycle / Document Lifecycle (Photo credit: Saad Faruque)

This article shows some of the most recent data and statistics on how B2Bs are utilizing social media and content marketing. The author, Pam Dyer, provides the data  in chart and graph form. Dyer also suggests that when a business puts content online – in the form of social media posts and website/blog content – it needs to think like a publisher. Having a clear-cut strategy for digital content is key to engaging potential consumers and driving their conversion.  ~ Jenn

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B2B marketers are distributing their content on social networks more than ever before. A recent study conducted by the Content Marketing Institute and Marketing Profs confirms that content marketing remains a top priority for  B2B marketers, with the vast majority leveraging the practice as part of their marketing strategy. But many are uncertain about how to successfully employ the many tactics available to them.

 

Read the entire post here:

via Social Media is Key to B2B Content Marketing [Report] | Pamorama | Social Media Marketing Blog.

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Content Curator Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes.

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