So it seems bloggers are climbing their way up to the top of important content producers. They’ve even arguably become more beneficial than celebrities in the influencer space because of their uber loyal networks.
But what hasn’t changed is that reaching out and tactfully forming relationships with these modern influencers who can cause action over awareness is something PR professionals have been doing for years.
Because of this, PR pros have an advantage over some of the brands who are jumping on the blogger outreach train. They understand the importance of nurturing relationships, having a two sided relationship and recognizing advocacy—key components of blogger outreach.
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