It’s a fact that I love Pinterest. It has gone beyond being my “guilty pleasure” to becoming one of my main areas of focus for my own business. As Samantha Gale mentions in this post, many people may find Pinterest daunting or intimidating. Many still think of it as a platform for girls. Gale provides six good ways to use Pinterest for marketing your brand, along with some information about how Pinterest’s current enhancements are a benefit for brands. In doing so, she helps dispel the rumors that Pinterest can’t be used for business! ~ Jenn
Pinterest is a huge network. We’re talking about the fourth largest network in the world with over 85 million users, most of whom are female. It is a primarily visual medium which relies on aesthetic stimulation and interest to motivate sharing. And for people whose job description doesn’t include taking professional-quality photographs of high-end products and exotic locations, using Pinterest for marketing purposes can seem intimidating. But it doesn’t have to be.
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via 6 Ways You Can Use Pinterest to Promote Your Brand. via The 60 Second Marketer Blog