May 27, 2013

When is an animated video production most appropriate?
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The popularity of animated video within a digital marketing strategy is growing, and whilst it was once limited to those with massive production budgets, improvements in technology mean it is now widely accessible. Studies have proven that online video is a vital part of your marketing strategy (web visitors are 64%- 85% more likely to purchase after watching a product video, and you are 53 times more likely to appear on the first page of Google if you are using video on your site Forrester, 1/2010) – but with the wealth of video options out there, which is best for your business?

We find that many of our clients come to us confused by the array of video types and need some guidance on understanding what type of video is most suitable for their specific aims. In this article, I will be looking at the pros and cons of animated video, how it can be used most effectively, and when there are better alternatives.

via When is an animated video production most appropriate?.

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Joel Chudleigh

A Digital Marketer with a strong interest in the ability of the internet to connect like minded people regardless of physical location. Founder of Deep Footprints which is a Digital Marketing Agency specialising in helping SMB's to succeed. Our strengths include PPC, SEO, Email Marketing and Social Media Marketing.
When not working Joel enjoys hiking, climbing, snowboarding, reading, films and music. Also very keen on good food and drink - living in Japan much of the time helps in that respect.
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Joel Chudleigh

A Digital Marketer with a strong interest in the ability of the internet to connect like minded people regardless of physical location. Founder of Deep Footprints which is a Digital Marketing Agency specialising in helping SMB's to succeed. Our strengths include PPC, SEO, Email Marketing and Social Media Marketing. When not working Joel enjoys hiking, climbing, snowboarding, reading, films and music. Also very keen on good food and drink - living in Japan much of the time helps in that respect.

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