Vine videos can potentially provide a valuable marketing tool for your business, if you learn how to wield them effectively, because branded Vine videos are four times more likely to be shared (on Twitter) than other branded online videos. This is based on research carried out by Unruly.
As with any other successful marketing method, your Vine videos will need to evoke an emotional response from your viewers, be it laughter, awe, or something else. The reason for this is that videos that evoke emotions are more likely to have an impact on the viewer, and are more likely to make them take action, whether it’s sharing the video, buying something from the brand advertised, or finding out more about the brand – all useful actions that will impact your business positively.
The thing about Vine videos is that there is no barrier to viewing – a 15 minute interview will lose some potential viewers due to it’s length but 6 seconds – everyone has 6 seconds to spare.
When not working Joel enjoys hiking, climbing, snowboarding, reading, films and music. Also very keen on good food and drink - living in Japan much of the time helps in that respect.
Latest posts by Joel Chudleigh (see all)
- Interview with Shawne Duperon on Effective Communication on Video - August 29, 2013
- How to identify influencers to promote your online videos - August 29, 2013
- Why the Use of Video in News Websites is Increasing - August 29, 2013