Everyone remembers those giggly girls who always got into so much trouble in elementary school. Well, I was one of *those* girls. I would start giggling when a friend made a face or told a funny joke. And once I started, I kept giggling…and giggling…and giggling. Even when the teacher finally made me sit in the hallway until I could settle down – I’d still be giggling. Fast forward a few decades and guess what? The giggly girl has grown into a woman who still enjoys laughing, but knows when to stop. Usually.
As a B2B marketer, I have learned the importance of injecting humor into business. Why should kids have all the fun? People in business obviously embrace all the cats and memes that dominate the Internet these days. A lot of us turn to YouTube for a variety of reasons, including a good laugh, every once in awhile. YouTube reports we upload approximately 70+ hours of videos to the platform every minute.