This is the eighth letter in a series on Professional Content Marketing.
World class golfers like Tiger Woods see the game of golf differently than you and I…
…but the hard reality is that difference has nothing to do with their athletic abilities, work ethic or God given talent. It would be much easier to accept our lack of success if this wasn’t true. It’s much easier to accept the success Tiger Woods has achieved, including fourteen major golf championships, if it were all the result of simply being chosen by some higher power.
In considering our own content marketing success (or lack there of) it’s easy to look at Chris Brogan, Pat Flynn, Marcus Sheridan and the many others who’ve achieved at the highest level and equate their success to a talent or opportunity given to them that hasn’t been given to us.