You need publicity. You need to get your name in front of your market. And you need to do it over and over, keeping it there so your audience calls you or visits your site when they need your help.
There are a lot of ways you can grab publicity. Online press release distribution plays an important role, of course. So do search engine optimization, social media engagement, and content marketing. The trouble is, it’s not always easy to know how your hard work will play out. Will you get the press you need or will your efforts be a huge waste of time?
Today, I’m going to give you a simple blueprint for getting a steady stream of publicity on an ongoing basis. It involves writing articles and getting them published in targeted magazines with your byline attached. This is not about writing promotional material disguised as articles. It’s about creating useful content that builds your reputation as a thought leader in your field. Your byline does the selling for you.
Ready? Let’s dig in