I’m sure Sally Field had no idea she was tapping into a huge marketing concept back in 1985 when she chirped, “You like me! Right now, you like me!” in her Oscar acceptance speech for Places in the Heart. But it’s true: when faced with a decision, we’re much more likely to decide in favor of people we know and like. (And that’s “like” as in the emotion, not the Facebook thumbs-up.)
In Episode 19 of the Content Marketing Podcast, we continue the “Why Content Marketing Works” series by discussing the principle of liking and how we content marketers can tap into this key psychological trigger.
Give it a listen at Content Marketing Podcast Episode #19: Why Content Marketing Works Part 4: Liking. Hope you like it!