May 16, 2013

Content Marketing Podcast Episode 19: Why Content Marketing Works Pt 4: Liking
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I’m sure Sally Field had no idea she was tapping into a huge marketing concept back in 1985 when she chirped, “You like me! Right now, you like me!” in her Oscar acceptance speech for Places in the Heart. But it’s true: when faced with a decision, we’re much more likely to decide in favor of people we know and like. (And that’s “like” as in the emotion, not the Facebook thumbs-up.)

In Episode 19 of the Content Marketing Podcast, we continue the “Why Content Marketing Works” series by discussing the principle of liking and how we content marketers can tap into  this key psychological trigger.

Give it a listen at Content Marketing Podcast Episode #19: Why Content Marketing Works Part 4: Liking. Hope you like it!

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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

More Curations by Rachel