May 14, 2013

5 Ways to Publish Content on Mobile and Grow Your Brand
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Everyone knows mobile is taking over. All you have to do is stick your head out the window, snap an Instagram, and you’ll see it: Little computers that we can hold in our hands are everywhere.

According to an Econsultancy and Adobe trend report, marketers see mobile optimization as the number one opportunity in 2013; yet they struggle with executing on an effective mobile content strategy. And while there are plenty of great studies out there that portend mobile’s takeover of the web, there’s not much information about the best (and worst) approaches to publishing content that is mobile-friendly. Obviously, mobile is a whole new ball game. So how do we play?

To get you started, here is a list of five easy ways to deliver effective content experiences on mobile platforms. Using real life examples, from McDonalds’ use of responsive design to Oreo’s awesome real-time and video campaigns, there is plenty of useful advice to be gleaned from how the pros publish content on mobile.

via 5 Ways to Publish Content on Mobile and Grow Your Brand.

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Michelle Church

I am a marketing support specialist that provides support to other entrepreneurs that are looking for implementation, follow up, and creative support of their marketing strategies.I specialize in blog and email marketing support.I provide advice and suggestions on utilizing available resources to improve their marketing efforts.I watch trends and learn how best to utilize those resources for my clients and together we make magic happen!
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Michelle Church

I am a marketing support specialist that provides support to other entrepreneurs that are looking for implementation, follow up, and creative support of their marketing strategies. I specialize in blog and email marketing support. I provide advice and suggestions on utilizing available resources to improve their marketing efforts. I watch trends and learn how best to utilize those resources for my clients and together we make magic happen!

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