Monitoring what your competitors are doing is essential for any new start-up and for businesses as they grow. If you really want to stay on top of things you need to monitor competitor activities on an ongoing basis. Here are some tried and tested ways to keep up-to-date with what your competitors are up to.
Firstly, you need to decide exactly what information would be useful and how you will use it. It can be tempting to gather a mass of information but this will just waste time and money unless you can be specific about how it will help you. The type of information you might want to gather could range hugely and might, for example, include your competitor’s:
Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market.Crowned the Social Influencer of Europe for Oracle she actively leverages ethical online marketing for her clients.
After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generated in excess of 600,000 + page views per month.
A business owner, social media consultant, international speaker and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, The Guardian, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.
When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.
Latest posts by Lilach Bullock (see all)
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