May 13, 2013

12 Common Misconceptions about Content Marketing | Jeffbullas’s Blog

Content marketing (at least, as we understand it today) is still relatively new … and with all new concepts, it has more than its share of misconceptions out there. Check out Jeff Bullas’ latest blog post for a rundown of the 12 biggest misconceptions and what makes them inaccurate:

12 Common Misconceptions about Content Marketing | Jeffbullas’s Blog.

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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12

Content Curator

Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

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