May 10, 2013

The Begrudging Death of the Social Media Superstar
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Written by : Rebekah Radice| 0 | Social Media

I’m not sure what’s in the water, but there’s a general unrest right now with people in their jobs, careers, and industries. Especially people whose roles involve social, either officially or unofficially.

Actually, scratch that. I know exactly what’s in the water. Or at least part of it.

When it comes to roles that involve social media, community, or similar responsibilities, we made some mistakes in how we glorified them and set the expectations around their role (and dare I say, importance any more so than any other role in the company). It’s natural for that to happen when a new kind of skill set emerges on the scene; we did the same thing with web and e-commerce people in the 90s to a certain extent.

Social roles became the “rockstar” roles in companies, promising a kind of visibility and spotlight previously only reserved for publicists or prominent executives. We took marketers, communicators, and customer service people and put them visibly and actively center stage, making them a core part of the brands they were associated with.

For example, I had a very visible role as the head of social and community at Radian6 before they became part of Salesforce. It was my job to be out there, building the brand, supporting our customers, speaking at events, providing expertise at events and writing content.

But doing that kind of thing requires a keen balance.

Many companies even went out and hired a ‘name’ to lead their social efforts. And that approach was never awesome, but it’s really starting to show its weaknesses.

via The Begrudging Death of the Social Media Superstar | Brass Tack Thinking.

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Rebekah Radice

Rebekah is a social media strategist, content developer and trainer that has been actively involved in the Real Estate and Mortgage Industries for over 18 years.

Rebekah believes that social media has transformative powers when it is used correctly and integrated in to a strategic marketing plan.

Rebekah manages social media on a daily basis and is eager to help you STOP those time sucking activities and maximize, prioritize and monetize your online efforts!
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  • Amazing Rebekah. Amazing! This might be the best article I have read in a while. Thanks for the share and brace yourself I left a whopper comment on her site.

    • I couldn’t agree more Tom with what a fantastic article this is. In fact, I’ve read it three times now. Excellent, thought-provoking and absolutely spot-on!


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Rebekah Radice

Rebekah is a social media strategist, content developer and trainer that has been actively involved in the Real Estate and Mortgage Industries for over 18 years. Rebekah believes that social media has transformative powers when it is used correctly and integrated in to a strategic marketing plan. Rebekah manages social media on a daily basis and is eager to help you STOP those time sucking activities and maximize, prioritize and monetize your online efforts!

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