I’m not sure what’s in the water, but there’s a general unrest right now with people in their jobs, careers, and industries. Especially people whose roles involve social, either officially or unofficially.
Actually, scratch that. I know exactly what’s in the water. Or at least part of it.
When it comes to roles that involve social media, community, or similar responsibilities, we made some mistakes in how we glorified them and set the expectations around their role (and dare I say, importance any more so than any other role in the company). It’s natural for that to happen when a new kind of skill set emerges on the scene; we did the same thing with web and e-commerce people in the 90s to a certain extent.
Social roles became the “rockstar” roles in companies, promising a kind of visibility and spotlight previously only reserved for publicists or prominent executives. We took marketers, communicators, and customer service people and put them visibly and actively center stage, making them a core part of the brands they were associated with.
For example, I had a very visible role as the head of social and community at Radian6 before they became part of Salesforce. It was my job to be out there, building the brand, supporting our customers, speaking at events, providing expertise at events and writing content.
But doing that kind of thing requires a keen balance.
Many companies even went out and hired a ‘name’ to lead their social efforts. And that approach was never awesome, but it’s really starting to show its weaknesses.
Rebekah believes that social media has transformative powers when it is used correctly and integrated in to a strategic marketing plan.
Rebekah manages social media on a daily basis and is eager to help you STOP those time sucking activities and maximize, prioritize and monetize your online efforts!
Latest posts by Rebekah Radice (see all)
- Social Media Success – Five Key Numbers to Watch [Infographic] - September 8, 2013
- Social Media and Blogging: 4 Ways to Maintain Both and Gain Momentum - September 7, 2013
- 7 Point Checklist to Dominate Your Personal Brand Using Google Plus - September 6, 2013