Do you use a CTA, or a Call-To-Action? If you don’t you should really think about using them to get your customers to act on something you are promoting. If you are using them, and you are not finding them to be effective, then this article is a great way to boost what you are already using.
Vertical Response and Social Media Examiner came up with a few tips for creating a successful CTA.
A few of my favorite tips:
- Hook ’em-what is in it for the customer?
- Don’t promote, persuade-don’t tell the customer what to do, but move them to want to try your product, buy your product, or want to talk to you more about your product
- Test what works best-Don’t try to copy someone else’s CTA because what works for their company, may not work for yours. Test, test, and test some more to find the best CTA for you!
What CTA tips and tricks do you have for the beginner or novice?