Do you ever think about your name? Why you go by a certain name? Why it’s spelled the way it is? Or maybe why it’s pronounced the way it is? Or wonder what in the world some parents were thinking when they gave their children the names they did? What’s in a name? Obviously, a lot. Branding a business with your name is even trickier since the name then becomes not only who you are, but what you are.
Think of the things you do when meeting someone in person for the first time. First, we usually ask them what their name is. The next thing we usually ask them is what they do. Social media makes it easier for us to learn these things about people before we even start networking with them. Maybe this is why people who start businesses, especially online, may find branding easier by using their names. It saves time by combining the “what is your name,” with the “what do you do.”
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