May 6, 2013

Social Strategy vs. Tactics
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SWOT_en.svg_-266x300Branded. Targeted. Cohesive. Complementary. A sound social strategy ensures your message, via your posts and shares, is all of those things.

A lot of “how to” posts about social media offer insights on how to conform to community values, how to save you time, how to save you money, or best social media practices. These posts focus on tactics: plans for promoting a desired result. Tactics are actions supporting a strategy.

A bunch of tactics, with no cohesive course of action, a plan, behind them can cause your message to be misconstrued or simply missed.

A sound strategy pulls together the wide variety of tools and tactics available to the savvy social media marketer or community manager and ensures a targeted and tangible message.

Jim Dougherty, of LeadersWest, discusses using the SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to help focus that strategy, pulling together that handful of tactics, enabling you to0 share your message in a way that benefits and builds brand.

How to Develop a Social Media Strategy, Not a Bunch of Tactics

Mallie Hart

A social media and graphic design enthusiast, she refuses to call herself an expert, Mallie Hart has worked with companies large and small, helping them create social media campaigns from the ground up. Not much makes Mallie happier than sitting down at the computer, cup of coffee – light and sweet – in hand, with multiple windows displaying Facebook pages, Twitter accounts, WordPress dashboards, analytics and tracking pages and more.
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Mallie Hart

A social media and graphic design enthusiast, she refuses to call herself an expert, Mallie Hart has worked with companies large and small, helping them create social media campaigns from the ground up. Not much makes Mallie happier than sitting down at the computer, cup of coffee – light and sweet – in hand, with multiple windows displaying Facebook pages, Twitter accounts, WordPress dashboards, analytics and tracking pages and more.

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