A lot of “how to” posts about social media offer insights on how to conform to community values, how to save you time, how to save you money, or best social media practices. These posts focus on tactics: plans for promoting a desired result. Tactics are actions supporting a strategy.
A bunch of tactics, with no cohesive course of action, a plan, behind them can cause your message to be misconstrued or simply missed.
A sound strategy pulls together the wide variety of tools and tactics available to the savvy social media marketer or community manager and ensures a targeted and tangible message.
Jim Dougherty, of LeadersWest, discusses using the SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to help focus that strategy, pulling together that handful of tactics, enabling you to0 share your message in a way that benefits and builds brand.
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