May 6, 2013

Are You Missing These Critical Steps With Your Content Marketing? | bowden2bowden
Share

You spend so much time and effort on your digital marketing strategy that you hate to think it’s not getting the results you need. Assuming you’ve taken care of the basics – analyzing your best keywords, integrating your website, email and social media marketing, and filtering and targeting prospects for each campaign – there are just three more items on the effective content checklist.

three

Stir the target’s emotions

The reason we do marketing is to create differentiation from our competitors and to arouse the emotion of “want” in our targets. It’s the “want” that causes people to choose one product over another that might be equally suitable, and want is a strong enough emotion to overcome price differentials and availability issues.

Creating the desire for your product — the want –requires more than just a fact sheet and a list of bullets. You need to analyze your target prospect and determine what makes them tick. If you’re selling to consumers, you’ll be trying to tap into basic human needs for status, belonging and love. The best consumer pitches make the target feel like they will be cooler, prettier, smarter, or that they’ll find true love if they use the product.

For selling to business, you’ll focus more on saving money, increasing revenue or improving cash flow. Those wouldn’t seem to lead directly to wanting one product over another, until you realize what your target is thinking. They are making the connection between your product’s cost savings and their next raise or promotion.

Read the entire article at: bowden2bowden blog – three top ideas for effective content

Brooke Ballard

Like many of you, Chief Social Strategist and Founder of B Squared Media, Brooke Ballard, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for everyone? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies.

Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.
0
Opt In Image
Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Brooke Ballard

Like many of you, Chief Social Strategist and Founder of B Squared Media, Brooke Ballard, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for everyone? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies. Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.

More Curations by Brooke