This post really was a little too close to home for me…but it is great advice and I am sharing widely as we can always benefit from valuable suggestions. Sometimes we get stuck with one way to market/influence new clients, it never hurts to evaluate and upgrade
One frequent mistake I see small business owners and entrepreneurs unintentionally make time again and again is this – putting all of their eggs in one basket (all in one source) to get new clients. Here is something I know for sure, I can’t tell you how many times I share with someone I’m in advanced client attraction marketing and what I often hear back is, “Cool, the only thing I ever need to do for marketing in my small business is referrals.”
At any rate, if you are counting on only one marketing revenue stream, and just using something like referrals, I can pretty much guarantee what your client attraction, impact and income looks like. Up and down like a teeter totter at the playground. What’s more, you’re most likely overwhelmed with work, and stressed out like a too tight violin string, as you use all of your precious time and energy pulling your hair out completing all the work flowing in, or you’re starving and wondering where your next client is coming from. You have nothing coming in; you’re worried about the bills that are stacking up and you have no way of paying them.
So how do you get out of a situation like that and more importantly never get back there again? By not relying on one type of client attraction revenue stream! Instead, branch out and have potential clients come in from several different sources.
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