May 5, 2013

5 ways to make stats in content marketing more credible – Chief Marketing Technologist
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As content marketing gains popularity, statistics are flying fast and furious … but the credibility of this data is sometimes iffy. How do you convey that yours are legit not the results of some “creative research?” Scott Brinker at Chief Marketing Technologist has five simple tips for you:

5 ways to make stats in content marketing more credible – Chief Marketing Technologist.

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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

More Curations by Rachel