May 3, 2013

How mobile marketing is different from traditional marketing
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Written by : Michelle Church| 0 | Marketing

Many businesses use the same strategies for their mobile marketing that they use in traditional marketing. They shouldn’t.

Each campaign depends on appropriate segmentation for your vertical. For example, a cosmetics company should focus primarily on women at specific ages, depending on the product. A shop that sells wheelchairs and hospital equipment probably shouldn’t be selling to healthy people. Gym memberships target adults rather that children.

You get the general idea, right? Strategic demographic segmentation helps companies choose their customers according to their need.

Focus on the customer

Here are some best practices for a mobile marketing campaign:

○ Keep the customer involved

○ Listen to customers: comments and criticisms are always constructive

via How mobile marketing is different from traditional marketing.

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Michelle Church

I am a marketing support specialist that provides support to other entrepreneurs that are looking for implementation, follow up, and creative support of their marketing strategies.I specialize in blog and email marketing support.I provide advice and suggestions on utilizing available resources to improve their marketing efforts.I watch trends and learn how best to utilize those resources for my clients and together we make magic happen!
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Michelle Church

I am a marketing support specialist that provides support to other entrepreneurs that are looking for implementation, follow up, and creative support of their marketing strategies. I specialize in blog and email marketing support. I provide advice and suggestions on utilizing available resources to improve their marketing efforts. I watch trends and learn how best to utilize those resources for my clients and together we make magic happen!

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