I have read countless pieces on content marketing. If you are like me you understand that the concepts of producing helpful, engaging content for your audience and marketing it correctly is super important.
I also feel having this knowledge makes me a better curator. So where do you start? It seems everyday there are literally hundreds of articles being produced about the topic of content marketing. If you are not getting the result’s you desire from your content marketing efforts, it’s time to check things out. You should do a break down of your entire process and find out where the problems are. No I mean seriously, do this first and create a winning strategy that you can stick with.
Obviously, one way to tell how well you are doing with your content marketing is with your social interactions and the amount of engagement you are receiving from your posts and articles.
Here are 16 Content Marketing Golden Rules to Increase Social Engagement.
This is from the original Marketing Nut, Pam Moore. I really like her style, and voice. She always provides some actionable advice and helpful tips that will always get you moving faster in the right direction.
Here are her words of wisdom.
Many business leaders under estimate the work required to develop good content marketing that drives real results. Many think it’s as easy as a simple blog post and you’re done. This couldn’t be further from the truth.
Every piece of content you create should have a marketing plan to support it. Why invest in something if you don’t have a plan for how you are going to reap benefit from such?
Below are 16 Golden Rules for Content Marketing. I could write a much longer list of these. However, to keep things simple, we’ll stick to short and simple for now.
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