There has been a constant barrage of posts bemoaning the proliferation of self-proclaimed social media experts on sites like Twitter and Facebook. According to AdAge, over 181,000 people on Twitter claimed to be a social media consultant, expert, marketer, professional, etc., in their profile. This has led to much hand-wringing and complaining among social media consultants, but that shouldn’t be the case. After all, none of this really matters.
Just because these consultants take a tactical approach to social media, or they don’t measure ROI the same as everyone else, doesn’t mean they are snake oil salesmen or charlatans. There’s no reason to call someone out on it; it’s just not necessary. Social media is about educating and helping others. In social media, we’re all students and we’re all teachers.
Less Talent Doesn’t Equate to Highway Robbery
Even if a purported social media consultant isn’t particularly great at leveraging an online presence doesn’t mean that they should be called out as an opportunist. A lack of talent doesn’t make someone unethical or a thief. In the real world, we’ve all hired those professionals who aren’t talented or skilled. They’re not scammers or con artists; they just suck.
You need to keep in mind that the web isn’t that old. There hasn’t been enough time to develop best practices, because the technology is still new and rapidly evolving.
Read the entire, original article at: bowden2bowden blog – some companies will have poor experience with their social media consultants!
Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.