Facebook’s recent cover photo policy change has opened the door for brands to further capitalize on their existing social media presence.
Until March 20th, Facebook’s previous guidelines kept pages from using the banner image to promote contact information, calls to action, price/purchase information, and encouragement to like or share the page. Furthermore, brands had to keep all text on cover photos limited to just 20 percent of the cover image.
Now, however, brands can essentially post any content they want on their cover image as long as it’s honest and pertains to their business. The only real rule still left for banners is the 20 percent text-to-photo ratio.
With more freedom to brand and design their Facebook pages than ever before, page owners can take advantage of this to promote more aggressive CTA’s in their design.
Rebekah believes that social media has transformative powers when it is used correctly and integrated in to a strategic marketing plan.
Rebekah manages social media on a daily basis and is eager to help you STOP those time sucking activities and maximize, prioritize and monetize your online efforts!
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