What a great post that everyone can use to help them design their product or service better — starting out with the customer experience.
How do you get at the customer’s experience? Well, by talking with customer first. Then by using storytelling and story techniques to design your product or service based on how people interact with it.
Not sure how to get started? Then this article by Braden Kowitz will help. He makes some great tips you can start playing with. The article is not a step-by-step how-to though, which is unfortunate. But it will allow you to begin the process and make some discoveries as you go along.
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