Apr 25, 2013

Content Marketing Podcast Episode 16: Why Content Marketing Works Pt 1: Reciprocity
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In Episode 16 of the Content Marketing Podcast, we kick off a new series, Why Content Marketing Works, based on Robert Cialdini’s now-famous book Influence: The Psychology of Persuasion. For the first installment of the series, we’ll talk about the principle of reciprocity and how it affects our work as content marketers.

Check it out at Podcast Episode 016: Why Content Marketing Works Pt 1: Reciprocity.

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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

More Curations by Rachel