It’s very hard to grow your lists nowadays, when everyone is invaded with sales and marketing messages. One way to stand out among the crowd is to give away freebies.
Everyone wants something for free these days. I know I’m guilty of that too. In fact my mantra is “if you don’t ask you don’t get”!
One of the biggest challenges many of my clients have is growing their list (and of course getting traffic to their website). In fact many can’t understand why they aren’t getting as many opt ins as they think they should be. My response is always “well what are you giving away?”. Our newsletter – it’s packed full of great info. Hmmm is that all? How often do you sign up to a newsletter these days? It’s so old school. Nowadays people expect some kind of gift to entice them to give away their email address and be flooded with sales emails.
Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market.Crowned the Social Influencer of Europe for Oracle she actively leverages ethical online marketing for her clients.
After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generated in excess of 600,000 + page views per month.
A business owner, social media consultant, international speaker and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, The Guardian, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.
When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.
Latest posts by Lilach Bullock (see all)
- The top social media management tools for 2016 - June 30, 2016
- The 4 best social media management tools of 2015 #Infographic - October 12, 2015
- #ZEEF applies human intelligence to filter the world’s information - February 6, 2015