No matter how long you’ve been running your brand’s Facebook page for, there’s always room for improvement.
It can be difficult to decipher exactly what changes you should make though, since what works for one brand might not work for another.
Or, a Facebook engagement strategy that’s new to you might be old news in the grand scheme of things. What’s an entrepreneur to do?
Fortunately, you’ve come to the right place! Below are 14 timeless techniques to help your Facebook page grow and prosper:
1. Create an SEO-Friendly About Section
You should incorporate as much SEO-friendly text (i.e. heavy on keywords) in your “About” section. This area on a Facebook Page is the only one the site gives you to include a lot of text, and they present useful opportunities to improve your chances of being noticed by searches for some of your brand’s most important keywords, because in addition to the regular About section (which can include a company overview, general description, etc.), there is also space for basic information, contact information and more.
Rebekah believes that social media has transformative powers when it is used correctly and integrated in to a strategic marketing plan.
Rebekah manages social media on a daily basis and is eager to help you STOP those time sucking activities and maximize, prioritize and monetize your online efforts!
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