There’s way more to reaching local customers than getting your business listed on sites like Yelp.
Keyword research + local focus = successfully drawing in that local search traffic that small businesses all want so much.
The first step to increasing the online visibility of your business among prospective customers is to speak their language. Use the “keywords” that they are using to find products/services like yours on the Internet.
Sharon shares some steps to get it done here:
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