The other day, a friend and I were discussing the current state of blogging. This is what he had to say about it: “Blogging is dead, you know. I don’t understand why people are so adamant to maintain a blog. To build your brand, you need to move on to other things.”
Well, I disagree with this statement. Blogging is not dead. Actually, the same thing could be said of books, the radio, and magazines.
We focus too much on the tools and not enough on audiences and their needs.
“See, online marketing’s Holy Grail has nothing to do with exchanging digits. If you insist on getting scientific about online marketing, you need to cast aside your thin digital device and pound into your thick head that likes, RTs, endorsements, plus-ones, and pins are merely signposts—not destinations.” – Barry Feldman
On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
Latest posts by Cendrine Marrouat (see all)
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