Apr 20, 2013

Authenticity in the social media world
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A few months ago, a participant in one of my classes asked the following question: “Why is it unethical to “bribe” clients to leave testimonials on our Pages on LinkedIn or Facebook?”

As you can imagine, I was left quite perplexed.

Unfortunately, this type of  questions is becoming more and more common. In 2013, a lot of brands still focus on the numbers game instead of aiming at making their audience part of their journey.

This is exactly the issue Augie Ray highlights in his article.

“The brands that succeed in social media do not take short cuts; they put their nose to the grindstone, focus on their customers and build their social footprints slowly but steadily. Authenticity cannot be bought, nor is it earned with a click of the “like” button. Authentic relationships and authentic conversations matter, and those are still earned the old-fashioned way–with care, shared values and hard work.”

The Rapidly Diminishing Authenticity of Social Media Marketing | Social Media Today.

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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs.

On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs. On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

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