A few months ago, a participant in one of my classes asked the following question: “Why is it unethical to “bribe” clients to leave testimonials on our Pages on LinkedIn or Facebook?”
As you can imagine, I was left quite perplexed.
Unfortunately, this type of questions is becoming more and more common. In 2013, a lot of brands still focus on the numbers game instead of aiming at making their audience part of their journey.
This is exactly the issue Augie Ray highlights in his article.
“The brands that succeed in social media do not take short cuts; they put their nose to the grindstone, focus on their customers and build their social footprints slowly but steadily. Authenticity cannot be bought, nor is it earned with a click of the “like” button. Authentic relationships and authentic conversations matter, and those are still earned the old-fashioned way–with care, shared values and hard work.”
Tags: Social Media Marketing
On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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