I think all businesses have stories to tell – but believe small businesses have much to gain from telling theirs. This post lists a few suggestions for how small businesses can use storytelling within their blogs.
People of all ages enjoy a good story…but the act of good storytelling? Well, let’s just call it an art. The best stories are told with a passion and conviction that makes them seem unique. In other words, the story may or may not be all that great – but when told by someone who has mastered storytelling, any story sounds good. Small businesses have the ability to be master storytellers, especially when they are enthusiastic about what they can do for their clients. Important to note is the potential for small businesses to attract as many readers as any large business. Blogs level the playing field, so to speak…and small businesses can tell good stories as well as large companies.
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