It’s social media time. Do you know where your social influencers are?
Social influencers are not the “noisy” fans who ‘Like’, comment or share for the heck of it – they share with intent (and typically have large, attentive audiences).
So while your cat memes may get shared by 50 peeps, if your brand messaging isn’t shared at all or gets “crickets” (no response at all) you’re really not influencing your community to promote your brand.
Catch my drift?
The Three Types of Social Influencers
Jay Baer of Convince and Convert has done a nice job of drilling down and pinpointing who your social influencers typically are:
- Enthusiastic Employees: These are typically long-term employees whose motivation for sharing your brand messaging is PRIDE.
- Social Publishers: Normally these authority figures have high clout (and Klout!) in the social sphere Their motivation is to SHARE worthy content to their following of information hungry peeps.
- Passionate Customers: These aren’t your run-of-the-mill patrons. They most often have a history with your brand, or have had an exceptional experience. ENTHUSIASM is the motivator here.
To learn how to ID your own social media influencers, read the original post at B Squared Media: How To ID Social Influencers
Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.