Apr 18, 2013

Three Types Of Social Influencers You Should Be Targeting
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Written by : Brooke Ballard| 0 | Social Media

It’s social media time. Do you know where your social influencers are?

Social influencers are not the “noisy” fans who ‘Like’, comment or share for the heck of it – they share with intent (and typically have large, attentive audiences).

So while your cat memes may get shared by 50 peeps, if your brand messaging isn’t shared at all or gets “crickets” (no response at all) you’re really not influencing your community to promote your brand.

Catch my drift?

social influence

The Three Types of Social Influencers

Jay Baer of Convince and Convert has done a nice job of drilling down and pinpointing who your social influencers typically are:

  1. Enthusiastic Employees: These are typically long-term employees whose motivation for sharing your brand messaging is PRIDE.
  2. Social Publishers: Normally these authority figures have high clout (and Klout!) in the social sphere  Their motivation is to SHARE worthy content to their following of information hungry peeps.
  3. Passionate Customers: These aren’t your run-of-the-mill patrons. They most often have a history with your brand, or have had an exceptional experience. ENTHUSIASM is the motivator here.

 

To learn how to ID your own social media influencers, read the original post at B Squared Media: How To ID Social Influencers 

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Brooke Ballard

Like many of you, Chief Social Strategist and Founder of B Squared Media, Brooke Ballard, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for everyone? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies.

Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.
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Internet marketing has many faces in today’s world. It incorporates Content Marketing, Email Marketing, Social Media Marketing, Blogging and more. As an entrepreneur it’s hard to keep up. Add to that the administrative tasks such as scheduling, customer service, bookkeeping, etc., and 24 hours in a day just isn’t enough. Contact HIT Virtual to manage it all.

 


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Brooke Ballard

Like many of you, Chief Social Strategist and Founder of B Squared Media, Brooke Ballard, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for everyone? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies. Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.

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