Apr 18, 2013

The K.I.S.S. Method For Content Marketing | Social Solutions Collective
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I’m still a litte surprised when I run into certain boo-boos (mistakes) on social media. Many times the mistakes seem like they should be simple, or common sense. I think we can all do a much better job if we keep to the tried and true K.I.S.S method (Keep It Simple Stupid), as outlined in the do’s and don’ts below.

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As I scan the social sphere (even this very moment), perhaps some Content Marketing dos and don’ts aren’t as common sense as you’d think!

Content Marketing Dos

  • Have FUN, or at least a personality
  • Make sure all posts, tweets, and content have PURPOSE (and use a call-to-action to ignite action on this purpose)
  • Relevancy is key: Ask yourself how your content is HELPING, inspiring, entertaining or educating your audience
  • Be the SOURCE: This means being relevant but also being timely with your content and information
  • Organization makes it more manageable (Use a publishing calendar, create themes, etc.)
  • Visuals and design deserve as much thought as the words and sentence structure

 

Now let’s look at the flip side of the coin with content marketing no-nos:

To read the don’ts of Content Marketing, check out the original article – Social Solutions Collective: Simple DOs And DON’Ts Of Content Marketing

 

Brooke Ballard

Like many of you, Chief Social Strategist and Founder of B Squared Media, Brooke Ballard, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for everyone? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies.

Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.
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Brooke Ballard

Like many of you, Chief Social Strategist and Founder of B Squared Media, Brooke Ballard, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for everyone? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies. Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.

More Curations by Brooke