Businesses have more opportunities to engage with their clients and prospects than ever before – thanks to social media. It’s possible to be too available though. Apparently, there’s a fine line between engaging with your audience and being overly present.
This post suggests that businesses should think of social media as a way to communicate, but to stop worrying about trying so hard to be everywhere at anytime. Sounds like a good lesson for us all. Read on to learn more…
Business is about relationships, we all know that. And thankfully the online world of social media helps you build, extend and maintain relationships in more ways than you imagined possible just a few years ago. There really is no excuse nowadays for not being able to have good relationships with your customers or suppliers.
Sometimes, though, a relationship can be too “busy”. Years ago I remember working in an office where one of our suppliers was forever on the phone, “bumping into us” down the pub, popping into the office – eventually we could not wait to get rid of him. He was an annoyance because he was seemingly always there.
Latest posts by Jennifer G. Hanford (see all)
- Marketers: You’re Going to Want to Learn More About Instagram - December 15, 2014
- Community Managers: You Really Can Survive the Holiday Season! - December 12, 2014
- Holiday Marketing Mistakes to Avoid - December 3, 2014