According to market research firm IDC, by 2014, smartphone shipments are expected to pass 1 billion for the first time, marking another milestone in the remarkable rise of smart devices. The rapid adoption of smartphones is driving a mobile Internet boom. Although the importance of mobile technologies for marketing communications is widely recognized, the use of proper strategy is not really understood by a lot of marketers.
To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, we have put together some enlightening mobile ‘nuggets’ for you. Take a look at some of these highlights we have pulled from different sources that we think will help you with your mobile marketing.
Top 20 Most Exciting Mobile Marketing Stats You Should Know