Apr 15, 2013

Customer Acquisition: Overcoming the number one internet marketing problem
Share

Marketing and internet marketers have many issues, but this is the most common one – cost of customer acquisition. In this post we are going to explore costs and how as an internet marketer you can use your list to give you better results including better customer retention.

We are going to start with a little  maths. $C is the cost of acquiring a customer and $R is the revenue generated from that customer.

In order to acquire a customer you have to spend money and/or time: advertising, blogging, social media, sales copy, affiliate commissions, customer support, and so on.

via Customer Acquisition: Overcoming the number one internet marketing problem.

Tags: , , ,

Lilach Bullock

Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! In a nutshell, she’s a hugely connected and highly influential serial entrepreneur – the embodiment of Digital Intelligence.

Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market.Crowned the Social Influencer of Europe for Oracle she actively leverages ethical online marketing for her clients.
After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generated in excess of 600,000 + page views per month.

A business owner, social media consultant, international speaker and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, The Guardian, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.

When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.
0
Opt In Image
HIT VIRTUAL
Content Marketing & Administrative Management

Internet marketing has many faces in today’s world. It incorporates Content Marketing, Email Marketing, Social Media Marketing, Blogging and more. As an entrepreneur it’s hard to keep up. Add to that the administrative tasks such as scheduling, customer service, bookkeeping, etc., and 24 hours in a day just isn’t enough. Contact HIT Virtual to manage it all.

 

  • Great little cartoon. What you get out of your marketing and customer acquisition efforts is usually equal to what you put in! You can’t expect something from nothing.


Content Curator

Lilach Bullock

Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! In a nutshell, she’s a hugely connected and highly influential serial entrepreneur – the embodiment of Digital Intelligence. Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market. Crowned the Social Influencer of Europe for Oracle she actively leverages ethical online marketing for her clients. After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generated in excess of 600,000 + page views per month. A business owner, social media consultant, international speaker and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, The Guardian, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship. When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.

More Curations by Lilach