Apr 14, 2013

Packaged authenticity: the Thatcher secret
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Margaret Thatcher

When it comes to Margaret Thatcher, there has never been any in between. People either loved or hated her.

One thing that can be said to her defense though, is that she never veered off course. She was not afraid to make hard decisions and stick to them.

In his article, Stuart Maister shares some great insights on the Iron Lady and the lessons to learn from her years of leadership. They are especially relevant to companies interested in leveraging social media the right way.

“She was straightforward, direct, authentic. But that didn’t stop her cleverly allowing herself to be packaged for television to sell her ideas more effectively. Packaged authenticity is the secret of great broadcast communication.”

Packaged authenticity: the Thatcher secret – BroadView.

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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs.

On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs. On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

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