Apr 13, 2013

The 5Cs of Really Great Content Marketing / SAY Daily
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copyblogger (Photo credit: Gustavo da Cunha Pimenta)

Leave it to Brian Clark of Copyblogger to boil content marketing down to five C’s: Context, Cornerstone, Connection, Conversion, and Copy.

For this content marketer, I realized I don’t give near as much attention to those last two. After building a solid foundation with content, we need to seal the deal!

Read the whole thing at The 5Cs of Really Great Content Marketing / SAY Daily.

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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

More Curations by Rachel