Apr 12, 2013

Social Media: Are You Using This Must-Have Sales Tactic?
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I wrote this piece because A) I see too many people using social media as just another sales and marketing platform, and B) I tend to see people’s eyes glaze over if I try to explain value-based or inbound marketing. The ‘Give to Get’ is easy to understand! 

Social media has vastly changed the sales landscape. Newsflash: Slapping your marketing message into a post and publishing it to Facebook, Twitter or G+ is not going to make you a social media sales star.

Instead, we need to focus on a value exchange. Or as some marketers call it, the ‘Give to Get’.

Think of ‘Give to Get’ as the bait on the end of your hook. Without it, your fishing trip is destined to be fruitless.

give to get bait

‘Give To Get’ Examples:

  1. Content: Checklists, white papers, ebooks, custom tabs on Facebook, etc.
  2. Brand recognition: Naming and rewarding fans on your social sites, website or blog

 

To see the next three ‘Give to Get’ examples read the original post: B² Blog – Social Media Sales: Mastering The ‘Give To Get’

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Brooke Ballard

Like many of you, Chief Social Strategist and Founder of B Squared Media, Brooke Ballard, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for everyone? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies.

Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.
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Brooke Ballard

Like many of you, Chief Social Strategist and Founder of B Squared Media, Brooke Ballard, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for everyone? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies. Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.

More Curations by Brooke