Apr 12, 2013

How Leaders Can Boost Confidence
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I often find my confidence wanes on certain topics and areas. After reading this article I really thought about how to address those areas head on and boost my confidence. After all, that’s my job as the ‘leader’ and CEO of my company. 

confidence

Why would anyone follow a leader with no confidence? They wouldn’t.

Too many aspiring leaders leave the development of this critical skill to chance when, in fact, confidence is one of the easiest leadership skills to build all by yourself. You don’t need anyone else’s permission or consent to get started. Great leaders figure this out along the way, so why not get a leg up on the intuitive process they use?

It starts by understanding what confidence really is. It’s not the secure knowledge you’ll never goof up. Confidence is knowing “pretty much” what to expect and knowing how to handle it. You can’t build confidence without learning what happens in certain situations, and practicing responses until you find out what works and what doesn’t. You can’t think your way into confidence either, you have to act.

Here’s a simple recipe for confidence building, and it works for the CEO as well as for the entry-level post-grad:

Read the rest of the SmartBrief Blog on Leadership article here: How do great leaders get great confidence?

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Brooke Ballard

Like many of you, Chief Social Strategist and Founder of B Squared Media, Brooke Ballard, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for everyone? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies.

Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.
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Brooke Ballard

Like many of you, Chief Social Strategist and Founder of B Squared Media, Brooke Ballard, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for everyone? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies. Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.

More Curations by Brooke