Apr 11, 2013

When Should Brands Respond on Social Media
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Vertical Response Marketing found an article by Forbes.com that suggested that consumers still have the notion that brands should not talk unless spoken to.

Avi Dan from Forbes.com says:

The majority of consumers, 64%, insist that they want companies to respond to social comments only when spoken to,” writes Dan. This is significant when viewed alongside the fact that, “51% of consumers simply do not want companies to eavesdrop on their conversations and 43% believe that monitoring is an intrusion on their privacy.

Those are some very interesting statistics that are coming in from customers. So what is a brand to do with this information?

Avi Dan writes:

Explain why you are listening. Make clear that your primary reason for doing so is to provide the best possible product or service to customers.

Get to know your customers!

via Should Brands Only Speak When Spoken to on Social Media? | VR Marketing Blog.

Laurie Thompson

Laurie Thompson is the ship’s captain at SiteMast, where WordPress and Social Media meet. She obtained SiteMast over a year ago, and is thrilled to keep SiteMast’s legacy going for the coming years. Originally, SiteMast dealt with WordPress only, but slowly and surely the boat is sailing into the busy waters of Social Media. Laurie’s goal is to help smaller companies dive into the WordPress and Social Media waters, and have a smooth sailing experience.

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Laurie Thompson

Laurie Thompson is the ship’s captain at SiteMast, where WordPress and Social Media meet. She obtained SiteMast over a year ago, and is thrilled to keep SiteMast’s legacy going for the coming years. Originally, SiteMast dealt with WordPress only, but slowly and surely the boat is sailing into the busy waters of Social Media. Laurie’s goal is to help smaller companies dive into the WordPress and Social Media waters, and have a smooth sailing experience.

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